I subscribe to many brands’ newsletters, and on October 7th, 2024, my email inbox exploded with their messages. Some of the emails were ironic because I...
Many entrepreneurs and business leaders believe that offering cheap or low-priced products is the key to increasing sales and business growth. However, this misconception has led...
In September 2021, Nigerian Grammy Award-winning singer, Wizkid captured headlines when he sold out his Made In Lagos tour tickets in mere minutes. The concert, held...
There are numerous reasons why people choose to buy from you, but I will focus on two important ones. Sometimes you see someone driving a long...
“When you start a brand, there’s a perception people have about you and/or your business so why not be intentional about it and shape a narrative...
The significance of consistent marketing is often not fully understood by many businesses. Some businesses only put effort into marketing when they require new customers or...
In most of my over 16 years of entrepreneurship and active participation in sales, I’ve focused on product improvement and branding as the best way to...
Entrepreneurs and salespeople often come across clients who are easy to convince, while some are difficult. It’s tempting to focus only on the easy ones and...
In today’s highly competitive business environment, retaining customers who are constantly lured by lower prices, innovations, and additional offers from competitors can seem like a daunting...
It’s not new information that Nigeria’s small business industry is facing a tough challenge, which is a high inflation rate of 29%. However, entrepreneurs need not...
In the world of business, it’s not uncommon for the board to consider firing a CEO. This is a difficult decision that comes with risks and...
Entrepreneurs dream of having customers queuing up in long lines, strongly desiring to buy their product or service. This is the moment that truly compensates for...
Faith, family, and values are the three essential pillars that ground us in our life journey. While these three dimensions offer balance, only a maximised pivot...
Often, in our journey towards our goals and success, we face moments that challenge our beliefs. Sometimes these moments are fleeting, other times, they evolve into...
Imagine returning from a bustling conference where you manned a booth, only to find your leads and follow-up notes completely empty, despite 600 people stopping by....
If you’re an African family or individual seeking to preserve and grow your wealth across generations, the journey begins with the careful selection of a trusted...
Families that have survived in business for generations generally emphasise their stewardship of the family enterprise, which means taking care of the family business and passing...
Throughout my journey towards achieving financial success, I have gained invaluable insights and practical lessons that have helped both me and my clients build lasting wealth....
Business is best enjoyed when you’re untouchable by competition, but a lack of competition is not possible – even the most loved companies will at some...
Entrepreneurship is filled with great moments and low moments. One moment, you may believe you have figured it out and the next moment, you may be...
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