Tag Heuer in Partnership with Zakaa signs DJ Obi as “Friend of the Brand”

Deremi Ajidahun CEO, Zakaa, DJ Obi, Sezno Benson Tag Heuer Representative

Obinna Levi Ajuonuma Jnr better known as DJ Obi is reputed for being one of the finest DJs in Nigeria and he just signed a milestone endorsement deal with renowned Swiss Watch brand Tag Heuer.

The deal, organized by Tag Heuer’s Nigeria partners, Zakaa, will see DJ Obi join the likes of Real Madrid footballer Raphaël Varane, Actress Yulia snigir and Bruno Senna – Formula E race car driver, as Tag Heuer Friend of the Brand.

The deal was inked at a well appointed valentine party hosted by The Transcorp Hilton hotel Abuja in partnership with Tag Heuer and Zakaa.

The event saw DJ Obi thrill the guests with world class play from the turn table. Tag Heuer collection was on display, including for the first time in Nigeria the Carrera Calibre 01.

At a press brief after signing the deal, Tag Heuer representative Sezno Benson said, “I am delighted to have DJ Obi join the TAGHeuer Family. As a DJ You have a huge responsibility of keeping the crowd excited and creating the right ambience. You are the life of the party. It can be difficult to do this on a consistent basis and that’s what separates Obi from the rest. He’s creative and constantly upping his game, he maintains his cool and never cracks under pressure. These are values that make him the right choice for this endorsement, values that embody the Tag Heuer brand.”

David Osadolor, Luxury Retail Manager for Zakaa also commented “we are committed to getting International luxury brands to be more involved in building the industry locally. Last year we opened the first Swiss Luxury watch brand mono-boutique in the region, now we have midwifed this endorsement deal for the very talented DJ Obi and we are just getting started”.

DJ Obi closed the remarks with this “I am really excited to be part of the Tag Heuer family, this is a big recognition and a sign of big things happening for the entertainment industry and most especially the DJs in Africa, Tag Heuer is a force to reckon with globally and I have no doubt they would do tremendously well in Nigeria. Thanks to Sezno Benson for the opportunity, Chin Okeke for connecting me always with the right brands and my manager Asa Asika. I really appreciate the support.”

See photos below.

David Osadolor, Deremi Ajidahun, DJ Obi, Sezno Benson, Kunle Agboola

DJ Obi

Bruno Bayet and son, Etienne Gailliez GM Transcorp Hilton and Son

Kelechi, Sezno, Chinelo, Lovelyn

Sezno, DJ Obi, Asa Asika

Manuel Carbone

Uzo Obi, Biodun Ajidahun CEO Nettetal and Zhadie Ajidahun

TagHeuer Nigeria Team

Deremi Ajidahun and Hercules Venter

Deremi and Biodun Ajidahun, Sammy Jar Makani, Hercules Venta

Hercules Venter

Sezno Benson and Sammy Jar Makani

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