#BeatofAfrica – Lisa Folawiyo, Mina Evans, Duaba Serwa & Others showcase at ITC Ethical Fashion X AltaRoma 2014 in Rome

The Ethical Fashion project is an initiative created by International Trade Centre (ITC) & AltaRoma, and for its “Beat of Africa” showcase,  Lisa Folawiyo (the new line from Jewel by Lisa), Mina Evans (by Mina Evans-Anfom), Duaba Serwa (by Nelly Agboagye), Christie Brown, Anita Quansah, Stella Jean & more showcased their Spring/Summer 2015 capsule collections.

The initiative, which aims to stimulate the production and promotion of ethical consumption to help reduce the levels of extreme poverty in disadvantaged communities of the Third World, was held in Rome, Italy on Tuesday 15th July 2014.

The event took place at 10:30AM in Rome, with Lisa Folawiyo as the Special Guest, Stella Jean showcasing a Special Project and Duaba Serwa and Mina Evans showcasing on the runway as well. It also had a special segment named “Room Service” where Anita Quansah, Christie Brown and other labels showcased their jewelry pieces.

Other personalities present included American actress Rosario Dawson, Zara Okpara (Jewel by Lisa), Omoyemi Akerele (Style House Files & Creative Head, Lagos Fashion & Design Week) and others.

View some photos from the event.

Preparations

Model Casting

Duaba Serwa, Zara Okpara & Mina Evans

Zara Okpara, Simone Cipriani (Creator, Beat of Africa) & Lisa Folawiyo (Creative Director, Jewel By Lisa)

Models in the Lisa Folawiyo SS15 collection

Lisa Folawiyo’s SS15 Collection steamed and ready

Duaba Serwa SS15 collection

Mina Evans’ SS15 collection

The SS15 showcases

Lisa Folawiyo

Here’s what Suzy Menkes of Vogue said about Lisa Folawiyo’s collection.

“Lisa Folawiyo from Nigeria was this year’s special guest, and she opened the show with a powerful mix of pattern, colour and texture: a grass-green foliage-patterned blouse, morphing into a turquoise and pink pinafore and pink plaid skirt. (Add a colourful clutch bag to this sophisticated fashion recipe.) I felt that these were clothes out of Africa – but for the world to wear.”

Lisa Folawiyo

Stella Jean

Mina Evans

Mina Evans

Duaba Serwa

Rosario Dawson (2nd from the right)

The “Room Service” Showcase

A Christie Brown piece

The Anita Quansah Showcase

Rosario & Anita

After the Show

Zara Okpara & Omoyemi Akerele

The Designers & ITC Ethical Fashion X AltaRoma Team

Looks like they had a great time! BN Style will work on getting more official photos so keep refreshing Bellanaija.com.

Photo Credit: Vogue.com | @lisafolawiyo (Instagram) | @jewelbylisa (Instagram) | @stylehousefiles (Instagram) | @christiebrowngh (Instagram) | @duabaserwa (Instagram) | @mina_evans (Instagram) | @marieclaireitalia (Instagram)