‘Tale Means Business: Does Your Brand Story Connect With Your Audience?

‘I love you’

When I read that statement on social media, especially from strangers who don’t know you closely and don’t even mean it in a romantic way, it makes me uncomfortable.

The reason is because it means much more than mere words. It actually connotes:

I love what you do.

I love what you represent.

I love what you stand for.

This immediately puts a sense of responsibility and an obligation to keep being on top of your game, so that the ‘Love’ will continue. Especially because the people who love you one minute can turn around and hate you the next minute, if you don’t meet their expectation. Ask football players and they will tell you about the yoyo love of their fans.

I can imagine the pressure celebrities who have several people ‘loving’ them face if a mere mortal as myself feels uncomfortable by the few pronouncements of love I get!

The real question though is, what prompts the pronouncement of love and how is connection built for your brand or business?

Here are some reasons for this:

You Know your Niche
I have being going on about finding your niche with my ‘find your niche challenge’ in January and it makes up a whole part of my new book Uplevel.

However, finding your niche is very important for you, as you need to know who your audience is. You need to know their characteristics and personalities, so you can understand how to engage with them. You also need to know your brand personality and how it will appeal to them.

You Share Authentic Stories
One of my favourite quotes on stories is a Native American proverb: ‘those who tell the stories, rule the world’. We all connect with great stories and the brands who are able to tell great stories connect with us.

Some of the greatest brands in the world today are the best story tellers, from the Coca brand that tells us to ‘taste the feeling’ to the sports brand that tells us ‘just do it’ and the drink brand that tells us ‘keep on walking’. All of them tell us stories that connect with us and makes us have an affinity for the brand.

To build connection, you have to tell stories that resonate with you target audience aka your niche.

You Are Consistent
Consistency is a magic word that pays compound dividend when you adhere to it. Statistically a person needs to have at least six contacts with your message or offering before it sticks. If your brand is not consistently sharing their story or brand message, how are you going to build a loyal following?

A proof of commitment is consistency and most late adopters will spend time watching you and your brand before they buy into what you are offering. Consistency also allows your tribe or followers to grow organically through word of mouth and referral.

Have a long term perspective in building your brand and your consistent efforts will pay off in time.

Your Passion is Evident
Passion is contagious and it is perceived as belief in what you are saying or offering. Most times, people buy into the brand, before they buy into the products or services and passion is what communicates that sense of enthusiasm that captures the minds and pockets of people.

If you want to build connection to your message, your brand, product or service, present it with passion and let your passion spread contagiously to your tribe.

In my book Uplevel, I expand these concepts in greater detail so that you can build authentic connections that will lead to profit.

We will also share more during the upcoming Uplevel workshop as myself and other inspiring speakers will share personal stories to help you build an authentic brand that translates to profit.