#SMWLagos 2014: #SMWMusicAfrica in the Spotlight on Day 3 of Social Media Week Lagos

Social Media Week Lagos enters its third day, with over twenty-five events, and it is also a very special day for African music, music business and the music industry. The #SMWMusicAfrica music Day panels and interactive discussions kicks off at 10 am and ends at 7:15pm at the same venue; #SMWHQ at Volkwagen. Followed by #SMWLagosLive Artist showcase series at Pravada hosted by The Beat 99.9 featuring your favourite artists. Kindly share the material highlighted below on your platforms.

The full #SMWLAGOS schedule is available here: http://bit.ly/YIo2RT
Follow @smwlagos for updates with #SMWLagos

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#SMWMusicAfrica: Powered by Beat 99.9FM & Billboard Music
Venue: #SMWhq, Volkswagen 179 Akin Adesola Street Victoria Island, Lagos
Time: 10:00AM-11:00AM
Twitter Conversation Hash Tag: #SMWMusicAfrica

“One good thing about music, when it hits you, you feel no pain.”

Often quoted around the world, the words first spoken by the late global music icon Bob Marley speak to the transformative qualities of music. From historical to contemporary, the music of Africa is certainly no exception. On Wednesday, February 19, 2014 Billboard Africa and Beat 99.9FM will co-host #SMWMusicAfrica a day long conference-within-a-conference full of dynamic programming including panels, talks and workshops that address various areas of Africa’s booming music business and it’s accomplishments and challenges in the digital age.Hosted by Gbemi Olateru-Olagbegi & Fade Ogunro, #SMWMusicAfrica will open with a breakfast followed by introductory remarks courtesy of BEAT 99.9FM Managing Director Chris Ubosi and SMW Lagos Chairman Obi Asika. #SMWMusicAfrica Music Day is a premium event series Powered by Beat 99.9FM & Billboard Music.

#SMWMusicAfrica: Naija First! How Nigerians Are Leading The Music Industry Revolution
Venue: #SMWhq @ Volkswagen 179 Akin Adesola Street Victoria Island, Lagos
11:15AM-12:15PM

Today, February 19, 2014 Billboard Africa and Beat 99.9FM co-host #SMWMusicAfrica a day long conference-within-a-conference full of dynamic programming including panels, talks and workshops that address various areas of Africa’s booming music business and it’s accomplishments and challenges in the digital age.The opening star studded panel Naija First! How Nigerians Are Leading The Music Industry Revolution will be moderated by Yinka Adegoke, Deputy Editor of Billboard Magazine, US. Panelists include; Segun Demuren CEO,EME MUSIC GROUP, JAJ Da Meccadon Silverbird Group,Kenny Ogungbe,KENNIS
MUSIC GROUP,FOUNDER & CHAIRMAN, Audu Maikori CEO,Chocolate City Group, Dj Jimmy Jatt D’banj Musician DB/Good Music/ Mercury/IDJ.

#SMWMusicAfrica: The Business of Touring: How Live Music Went Social
12:30PM-1:30PM
This panel will talk about touring as a viable revenue stream for artists and also look at how new media platforms can be employed to full effect as part of a 360 communication tool.

#SMWMusicAfrica: Brand Crisis: The Best Use Social Media To Bounce Back When The Deals Go Wrong!
2:00PM-2:30PM
Marcus Glover will take us through a look at how Lil Wayne (Mountain Dew) and Jay Z (Reebok) have used social media and new media as a key part of marketing in the distribution of these products and a recovery tool when things went wrong”

#SMWMusicAfrica: Copyright: The 500 Pound Gorilla
2:45PM-3:45PM
Panelist to include Tony Okoroji, PRS UK Habeeb Fasinro, Guy Murray Bruce, Obi Asika

#SMWMusicAfrica: Afro-Beats Abroad? Western Perceptions & Why We Should Care
4:00PM-5:00PM
Panel to include Briant Biggs (VP, Roc Nation), Rab Bakari, MI, Don Jazzy, Kunle Ayeni, Catherine Luchhoff (HQ Africa) Moderated by Tolu “Toolz” Oniru

#SMWMusicAfrica: Financing the Entertainment Sector
5:15PM-6:00PM
Address by Uzoma Dozie (ED, Diamond Bank)
Panel to include, Ayo Animashaun, Ebi Atawobi (Head of sponsorship , Etisalat), Dbanj, Dola Bamgboye (Head of sponsorship, MTN)

#SMWMusicAfrica: Music + The Social Media Red Herring
6:15PM-7:15PM
Panelist to include Lanre Aina (Google), Mark Redguard (Spinlet), Tola Odunsi, Adia Sowho (Head of new media, Etisalat)

#SMWLagosLive: Beat 99.9 FM Presents Alternative Soul Night
#SMWafterhours @ Pravada 1089B Adeola Odeku Street Victoria Island, Lagos
8:30PM-11:30PM
Taking place every night, SMW Lagos Live gives attendees a fun way to close out their conference day. SMW Lagos Live showcase artists who also happen to be some of the biggest artists on the continent.
Tonight Features: Bez, Temi Dollface, Black Magic Ms. Jaie and many more.