Events
Giving You the Freedom to Choose Better! First Bank Launches New Loyalty Scheme – “First Club”
First Bank Nigeria Ltd recently launched their Loyalty Scheme tagged the First Club at an event that took place at the Four Point Hotel by Sheraton on Tuesday 12th November 2013.
The Scheme, is the banks way of rewarding customers with points for various transactions performed with the bank, covering savings/current accounts deposits, bills payments (DStv & PHCN) and POS payments using any First Bank card. It also offers the exclusive First Club Platinum MasterCard (Debit) as an additional reward to affluent customers for large ticket transactions in the defined campaign categories.
Seated L-R: Director Switching & Processing, Interswitch, Akeem Lawal; MD/CEO FBN Life Assurance, Valentine Ojumah; CFO, FirstBank; Adebayo Adelabu; Head Products & Marketing Support; Ezinne Obikile; Head, E-Business FirstBank, Chuma Ezirim; Head Internal Control, Collins Onyeguke; and Chief Compliance Officer; Uduak N. Udoh
Executives of MasterCard at the launch
According to the GMD/CEO, First Bank of Nigeria Limited, Bisi Onasanya, First Bank noted that retail promotions as a reward activity are usually targeted at the lower end of the deposit base without taking into cognizance the middle to upper class customers; the launch of the loyalty and reward scheme will fill this gap as it is designed to appreciate all customers based on patronage and consistency.
Chief Financial Officer; Adebayo Adelabu delivering his speech
“We have built a network of merchants to enable our registered customers’ burn their accumulated points in the merchants’ outlets. This is aimed at offering our customers the freedom to choose goods of their choice and taste. I would like to assure you that reward points are tied to the volume and value of transactions, thus eliminating the game of chance that retail promotions entail. I strongly recommend the club membership to all our customers, as well as welcome everyone to come enjoy a world of unequaled banking experience at First Bank. As you interact with us through any of our banking channels, please be rest assured that “every point counts” he said.
Product Manager, Consumer Banking, Adebimpe Ihekuna and Head, Payments & Collections, Eloho Ogude
L-R: Head, Consumer Banking Products, Funke Smith; Head, Products & Marketing Support, Ezinne Obikile and Head, Payments & Collections, Eloho Ogude
L-R: Aniekan Ezekiel, Chinwe Bode-Akinwande and Tomijogun Ogunlesi of First Bank.
Divisional President, Sub-Sahara Africa, MasterCard, Daniel Monehin; Head, e-Business, FirstBank, Chuma Ezirim and Director, Switching & Processing, Interswitch, Akeem Lawal
L-R: Divisional President, Sub-Sahara Africa, MasterCard, Daniel Monehin; Chief Financial Officer; Adebayo Adelabu; Head, Products & Marketing Support, FirstBank; Ezinne Obikile; Head, e-Business, Chuma Ezirim and Head, Customer Insights & Segment Management; Aderemi Amusat.
L-R: FirstBank Customer, Dr. Phil Osagie; Chief Financial Officer; Adebayo Adelabu; Head, Marketing & Corporate Communications, Folake Ani-Mumuney and Head, e-Business, Chuma Ezirim.
L-R: Head Consumer Banking, Olufunke Smith; Head Internal Control, Collins Onyeguke; Head Products & Marketing Support, Ezinne Obikile; Team Lead Wholesale Banking; Olugbenga Falokun; Customer Insight & Segment Management; Olufunmilayo Ajayi and Head, Customer Insight & Segment Management; Aderemi Amusat.
L-R: Head, Marketing & Corporate Communications, Folake Ani-Mumuney; Director, Switching & Processing, Interswitch, Akeem Lawal; Head, Products & Marketing Support, Ezinne Obikile; Chief Financial Officer; Adebayo Adelabu; Divisional President, Sub-Sahara Africa, MasterCard, Daniel Monehin; Head, e-Business, Chuma Ezirim and Head, Customer Insights & Segment Management; Aderemi Amusat.
L-R: FirstBank Customer; Grant Onokurefe, Head, Products & Marketing Support, FirstBank; Ezinne Obikile, Chief Financial Officer; Adebayo Adelabu and Abiye Karibi-Whyte another customer of the bank.
First Club is the bank’s Point-Based loyalty scheme. It is the bank’s way of saying thank you to its customers by rewarding points on banking transactions performed with the bank.
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