Select.Vote.Protect: EnoughisEnough Nigeria RSVP Campaign Videos

In Nigeria, the 2011 General Elections have started; the House of Representatives, Senate and Presidential elections have been carried out and now we are awaiting the final results for the presidential elections.
We still have the important State Governorship and State House of Assembly elections pending, therefore the journey is far from over.
Based on INEC data so far, though the elections can be considered as relatively successful, the participation rate is still below expectations. With less than 35% of registered voters actually taking the final step by voting.

Therefore it is important for us to reinforce the R.S.V.P message!

EnoughisEnough Nigeria (EiE) is a coalition of individuals and youth-led organizations committed to instituting a culture of good governance and public accountability in Nigeria through advocacy, activism and the mobilization of the youth population as responsible citizens. The coalition includes The Future Project, Light Up Nigeria, Paradigm Initiative Nigeria, Education as a Vaccine (EVA) and Kudirat Initiative for Democracy (KIND).

EiE created the RSVP (Register|Select|Vote|Protect) Campaign to leverage technology, especially social media to mobilize significant participation from citizens in the 18-35 age bloc in Nigeria’s 2011 General Elections. #RSVP has gained wide acceptance as it encapsulates the essential actions every Nigerian citizen must take to push the change they desire.
As part of the RSVP Campaign, EiE worked with several celebrities in the entertainment industry to lend their voices to the call for young Nigerians to participate in the electoral process. The celebrities took time out of their very busy schedules, and at no cost to EiE, were either followed by a camera crew or showed up at Body Lawson Studios, who partnered with EiE to produce some of the videos.

2Face Idibia was the first celebrity to shoot an RSVP video and his video was shown at Silverbird Theatres in Lagos, Abuja and Port-Harcourt from January 2011. The engagement continued with a “Celebrity Walk” during the voters’ registration exercise. Done in partnership with singer, songwriter Lami, under her BeTheChange Initiative as a UN Ambassador for Peace, EiE followed Lami, Naeto C, Obi Asika, eLDee, Ice Prince as they registered. Banky W, Jesse Jagz and Chidi Mokeme also shot videos during the registration period.

While the first batch of videos focused on the ‘Register’ part of the Campaign, a second bath of videos were done around ‘Select’, ‘Vote’ and ‘Protect’. These feature Ty Bello, Waje, Sound Sultan, Jedi and Ufuoma Ejenobor. The celebrities also feature in non-English videos with Waje doing a version in Pidgin and Sound Sultan a Yoruba version. EiE also has RSVP videos in Igbo and Hausa and two other videos that are more serious – one focused on greed and corruption that was created by a member and another one that was commissioned to talk about the Jos crisis. All the videos are on the EiE website – www.eienigeria.org/media/video-gallery

The videos have been aired at different town hall and campus hall meetings organized by EiE Nigeria in the six (6) geo-political zones. They have also been played on stations like Channels, NTA Kano, TVC and NN24, which is viewed in several countries in sub-Saharan Africa.