European lingerie & swimwear brand Etam opens its first Nigeria-based store in Lagos

The Nigerian retail sector is expanding and with the buying power of the Nigerian populace on the rise, the foreign fashion conglomerates are taking note and seeking to enter our potentially lucrative market. Mango has successfully operated in Nigeria for over a year and now European Lingerie brand, Etam is opening its first Nigerian store in Lagos. The store is situated at the Palms Mall in Lekki, Lagos. Etam recently made a big splash during Paris Haute Couture Fashion Week in January 2011.

The brand hosted a huge lingerie catwalk show which featured supermodels including Karolina Kurkova in saucy lingerie. Model/singer Karen Elson, Boy George, The Kills and Bett Ditto also hit the performed during the show while celebrities including Alexa Chung and and Natalia Vodianova attended. Let’s see if the brand causes a similar sensation in Lagos.

Here is the of official launch press release for Etam Nigeria;

Since 1916, Etam’s story has been written for women and her lingerie…
Max Lindemann opened his first hosiery shop in the heart of Berlin in Germany. The Etam brand was born…
Etam revolutionized lingerie thanks to the group’s historical know-how, truly at the forefront in both products and distribution methods. Cotton panties, bras presented on hangers for easy access, folded briefs sold in boxes, use of jersey, etc… are all inventions which have forever changed the lingerie world and women’s lives.
We count days to Etam’s first store in Nigeria…
A first lingerie franchise in Nigeria. Etam Lingerie, an accessible brand, is part of the daily life of every woman to harmonize natural seduction and contemporary fashion.
Etam opens at the Palms Shopping Mall in Lekki Lagos

Etam Nigeria Facebook: http://www.facebook.com/pages/ETAM-Nigeria/139962636076552
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